日本語 Funnel Design for Marketing & Recruiting
From local shops and SMEs to study-abroad and global businesses,
I design funnels for customer acquisition and recruiting — from real field experience.
Based in Otaru, Hokkaido. Working online, nationwide and worldwide.
Free consultation｜Fully online, timezone-friendly｜No pushy sales
PROBLEM
Most of these problems aren't about talent or effort — they're about the funnel.
Daily walk-in business or long-consideration services — it makes no difference. Unless the entry points (ads, social) are connected to the receiving end (LINE, inquiries), results leak away mid-journey. Put the other way around: simply fixing the funnel changes a great deal.
REASON
As a Marketing Pro at Meta (formerly Facebook), I supported ad operations for 80+ agencies in Japan. I design lean, waste-free campaigns from the platform's point of view.
From local shops to e-commerce, I have built 100+ LINE official accounts. For QQEnglish, one of Cebu's largest language schools, the study-abroad build was followed by its online English service. Every industry has its own distance to sign-up — I design for it.
Hire a different vendor for each channel and the funnel breaks. I design the whole journey — from first touch to inquiry, consultation and sign-up.
SERVICE
Strategy and hands-on management of Instagram & Facebook ads. Small test budgets welcome.
Not outsourcing — coaching your team until you can run ads yourselves.
Designed beyond the follow button: what to deliver, when, to whom. From JPY 300,000 (excl. tax).
A posting system your team can actually sustain, tailored to your business.
Any industry is welcome.
WORKS
Study-abroad first — then online English, too
Built the LINE accounts for one of Cebu's largest language schools. Two business lines, back to back.
LINE build for a Japanese BPO serving global markets
Built a business-card-style LINE official account, with in-LINE inquiry forms automatically linked to user profiles.
“We’re now fully booked two months ahead.”
Using Instagram profile-visit ads, we streamlined the path so viewers could reach the booking page without getting lost. The owner reported that bookings grew steadily after launch. Shared anonymously at the owner’s request.
I'll review your current funnel and tell you exactly where to start.
LOCAL
From my home base around Otaru, Zenibako and Sapporo, I help local shops and SMEs with Meta ads, LINE and social. Local or global, the job is the same: turning scattered tactics into one funnel.
I also host casual marketing and social media study sessions around Otaru — announced on Threads.
PROFILE
Founder, Spady｜Otaru, Hokkaido, Japan
As a Marketing Pro at Meta (formerly Facebook), I supported ad operations for 80+ agencies in Japan. Since going independent, I have built 100+ LINE official accounts — from local shops to global businesses, including QQEnglish, one of Cebu's largest language schools. Around my home base in Otaru, I also support local businesses and host study sessions.
Local shops and businesses have so much appeal that has yet to reach people. Even with great products and services, when the funnel across Instagram, ads, LINE and the website is not in place, inquiries and bookings slip away — and opportunities are lost.
In my previous role I was seconded to Meta, supporting marketing for advertisers and ad agencies. What struck me there was the sheer gap in digital know-how: new tools and insights reach big-city companies and agencies quickly, while local shops and SMEs rarely even hear about the options they could be using.
An ad is not finished when it runs. It only works once you design where viewers go next — and how that leads to inquiries, bookings and visits. Today, based in Otaru/Zenibako, I combine Meta ads, Instagram, LINE official accounts and AI to build funnels that carry a business's appeal to the people who need it.
As populations shrink, the power to be chosen within a limited market will only matter more. I want local businesses to deliver their appeal naturally — by putting marketing and technology into a form they can actually use.
FLOW
I reply within 2 business days.
We sort out where you are and what you are after. Fully online, timezone-friendly.
If a conversation alone solves it, I'll tell you so on the spot.
FAQ
LINE official account builds start at JPY 300,000 (excl. tax). Other services vary with scope and involvement — I'll walk you through the full picture and a quote in the first consultation.
It depends on your market and offering, but yes — you can start small and read the response. One local restaurant ran Instagram profile-visit ads on a modest budget and reported more inquiries and a stronger response than expected. Rather than committing a large budget up front, I recommend testing small and improving based on what the numbers tell us.
In some cases, yes. That said, ads, social and LINE support is not simple task outsourcing — the work required depends heavily on your goals and funnel design, so I’m honestly not the right fit for price-comparison shopping alone. I first listen to where you are, then propose what’s needed together with the cost.
No. There is no pushy sales here. If a conversation alone solves it, I'll say so — and if it doesn't feel right, you're free to walk away.
Absolutely. “I don’t know where to start” is the most common starting point. Even if you haven’t decided to hire anyone, feel free to use the session just to sort things out.
Yes. Everything can be done online, across time zones — that's exactly how the Cebu language-school project was delivered.
Yes. Around Otaru, Zenibako and Sapporo, I support local shops and sole proprietors too — starting from what your budget allows.
CONTACT
The consultation is free. If a conversation alone solves it, I'll say so on the spot. No pushy sales — and if it doesn't feel right, you're free to walk away.